Services

Consulting

We have been approached by companies when they need to develop and implement strategic, targeted and highly-measurable marketing programs.

We possess unsurpassed experience helping companies derive maximum leverage from their sponsorships of many of the most compelling event platforms.

Our diverse proprietary tools and processes include:

• Competitive analyses
• Current sponsorship asset valuations
• Strategic planning
• Strategic sponsorship selection and event creation
• Contract negotiation
• Activation program development and implementation

More than anything else, it's our ideas that set us apart.

Event Management

We help sports and entertainment events become strategic brand experiences that make lasting connections with consumers, ultimately influencing their purchasing behaviors.

With our unique access and leverage in the marketplace, we deliver creative and exciting programs that are customized to be both highly-efficient and cost-effective.

Athletes and Personalities

Our philosophy is deeply rooted in the principle that the client comes first. As trusted advisors, we build a strategic plan to manage the overall careers of our athletes and personalities during their active tenure and beyond by providing unparallel client-tailored services including:

• Contract negotiations
• Marketing initiatives and endorsement programs
• Public relations and charity involvement
• Financial planning, wealth and asset management
• Television opportunities
• Content creation
• Property development

Music and Entertainment

For our corporate clients, we develop fully-integrated music and entertainment-based content including:

• Strategic planning
• Development and packaging of marketing programs
• Measurement & evaluation
• Alliance management

Privatization of sport clubs

The draft of Sport Law, adopted by the Serbian Government on the meeting held on November 8th, 2007 and submitted to the National Assembly for the final ratification, has entitled sport clubs, currently organized as sport associations, to change their legal form into join stock companies. This transformation would involve a lot of different activities and require knowledge of adequate procedures in order to abide by the strict legal provisions and other valid standards. Our experts have both the knowledge and enthusiasm to face challenges deriving from the complexity of this task. Furthermore, we offer you a wide range of solutions in order to successfully go through this process. Our experts have acquired their experience by working as advisers in big consulting companies that participated in the privatization of state-own enterprises. Not only are they experienced, but they are also aware of the specificity that characterizes sport. Despite the fact that the draft Sport Law has been withdrawn from the adoption procedure, most likely because of expected further changes, we truly believe that privatization of sport clubs shall be one of the solutions in order to support overall sport development in Serbia.

“A view from another side”-development of relationships between different stakeholders within the clubs’ structure, with focus on the club-fans relationship

Violence in sport is one of the biggest problems that several Serbian team sports are faced with, but this affects domestic football competition most. The main reason for this is considered to be the lack of proper behavior on the part of fans’ as well as the fact that violence is introduced and regularly practiced in the stands where the most extreme fans support their teams. We are quite convinced that violence in sport correlates to the lack of communication in the club-fan relationship. We believe that clubs should conduct a coordinated and long-term process that will noticeably reduce the violence both inside and outside stadiums before, during and after a match. At the same time, clubs will be provided with a new tool to fully utilise all the benefits from such a relationship. We offer you a concept in which the main goal is to put clubs’ decision makers into the fan’s shoes and vice versa.

Athletes` preparation

The Agency offers preparation for athletesin the best possible environment in excellent hotel & sports facilities located in mountains and seaside resorts and other venues in Serbia and abroad. The organization of those activities encompasses a series of services including:

• operational and financial consulting
• search for an adequate location
• transportation of athletes
• accommodation & board
• reservation of sports facilities
• testing athletes
• plan and program of preparation
• medical support

Volunteers

The Agency’s activities also include recruitment, organization and coordination of volunteers. It is our task to provide a sufficient number of volunteers, who represent a crucial force in every significant event. Having in mind the necessity of an adequate workforce during sport and music events, volunteers are those willing to devote a portion of their free time to volunteer work. Those people are, in essence, in love with sport and music, and form an integral part of every event without whom no significant management can be conducted. The relevance of volunteers is best seen during various events which require a large number of people for its organization on limited funds. Organizing volunteer work includes several steps, which, if properly taken, lead to a professional volunteer program. The Agency will help you to recruit a sufficient number of adequately qualified volunteers that you can rely on when organizing sport, music and other short and long term events on a local, country or regional level.